How long does a typical build take?

Starter builds take 2 to 3 weeks. Professional builds take 3 to 4 weeks. Premium builds take 4 to 6 weeks. Timelines are agreed at the start of the project and we hold ourselves accountable to them.

What do I need to provide to get started?

Collaborator access to your Shopify store, your existing brand assets and product imagery if you have them, and clear input on the products you want to lead with. If you do not have existing brand assets we can help you build what is needed during the discovery phase.

Who owns the website once it is built?

You do. The store is built inside your own Shopify account from day one, so it is yours throughout rather than transferred at the end. Your theme, content, and product data stay with you if you ever stop working with us.

What happens if I need changes after launch?

Every package includes a post-launch refinement window. Starter includes launch support only. Professional includes a 30 day refinement window. Premium includes a 60 day optimisation runway. After this period ongoing changes are handled through a monthly retainer package.

Do you offer ongoing store management after launch?

Yes. Every store we build can be supported on a monthly retainer through our Apex Advantage Packages. This includes ongoing conversion improvements, SEO expansion, product page updates, and performance monitoring.

Can I upgrade my package partway through?

Yes. You can upgrade to a higher package at any point before the design phase begins. After the design phase starts the scope is locked to ensure we deliver on time.

Professional Shopify Store Builds Engineered to Convert

One-off Shopify store builds for brands that need a fast, credible, and conversion focused foundation to turn the traffic they pay for into orders.

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A free, in depth audit delivered within 48 hours. No call required. No obligation.

Built for Speed

Pages engineered to load fast and hold attention

Built for Conversion

Structured to turn visitors into paying customers

Built for Growth

A foundation that scales as your catalogue grows

Every Apex Advantage store is designed around one goal. Turning the right visitors into paying customers.

Why Ecommerce Brands Choose Apex Advantage for Their Store Build

DIY or Template

A stock theme that looks like every other store in your category
No conversion strategy built into the product pages
No technical SEO foundation
No performance optimisation
Time lost trying to figure it out yourself

Recommended

Apex Advantage

A theme customised around your brand and your products
Conversion architecture baked in from day one
Technical SEO and performance-first structure
Clear shopper journeys designed to drive completed orders
Full project management with defined delivery timelines

Freelance Web Designer

Design skill but no ecommerce or conversion expertise
No guarantee of SEO or performance standards
Unreliable communication and delivery timelines
No strategy for how the store actually generates sales
Limited support once the store is live

Foundation

Starter Store Build

$3,200

Delivery: 2-3 weeks

Outcomes

A fast, mobile-optimised store that loads in under 2 seconds
A structure designed to convert first-time visitors into customers
A professional foundation ready to scale as your catalogue grows

The foundation package for brands launching their first Shopify store or replacing a theme that never converted. Built to establish credibility, load fast on mobile, and turn first-time visitors into customers.

What is included

Clean, modern Shopify theme customised around your brand and products
Core pages built to convert: Home, Collection, Product, About, Contact
On-page SEO foundation across every page
Mobile and desktop performance optimisation
Analytics, Meta Pixel, and purchase tracking fully configured
Shopify catalog prepared for Meta dynamic product ads, plus launch support

Start With the Starter Build

Click to complete a short enquiry form. We will be in touch within 24 hours to arrange your free build consultation.

Professional Store Build

$6,400

Delivery: 3-4 weeks

Outcomes

A store built to outperform your direct competitors
Product page layouts designed to drive add to cart and checkout
A refined shopper journey from landing to completed order

The conversion-ready package for brands that want a store engineered to sell. Built on competitor research and conversion principles to outperform the stores your customers are currently comparing you to.

What is included

Everything in the Starter Build
Deep competitor research and positioning analysis
Conversion-focused product and collection layouts built on proven principles
Trust signals at the point of purchase including reviews, payment badges, and delivery clarity
Improved shopper journeys across every page
Full SEO-ready structure with metadata and schema
30 day post-launch refinement window

Start With the Professional Build

Click to complete a short enquiry form. We will be in touch within 24 hours to arrange your free build consultation.

Growth Platform

Premium Store Build

$12,800

Delivery: 4-6 weeks

Outcomes

A revenue-focused store designed to scale with your catalogue
Advanced tracking and attribution for every order
Conversion architecture optimised continuously for 30 to 60 days after launch

The growth platform package for established brands ready to invest in a store that drives long-term revenue. Built as a scalable ecommerce platform with deep competitor reverse-engineering, advanced revenue tracking, and conversion optimisation baked in from day one.

What is included

Everything in the Professional Build
Deep competitor and market research report
Reverse-engineered best practices from the top players in your industry
Advanced revenue tracking, funnel mapping, and attribution setup
Conversion rate optimisation baked into every page
SEO migration and legacy store transition support
Scalable collection and product structure for a growing catalogue
30 to 60 day optimisation runway after launch

Start With the Premium Build

Click to complete a short enquiry form. We will be in touch within 24 hours to arrange your free build consultation.

What the Build Process Looks Like

Discovery and Strategy

We meet for a free consultation to understand your products, your customers, and your margins. We outline exactly what the store needs to do and how we will deliver it.

Design and Build

We design and build your store inside Shopify with performance, conversion, and SEO principles baked in from day one. You see progress weekly and approve each major milestone.

Review and Launch

You review the final build and we make any requested refinements. Once approved we launch the store, configure revenue tracking, and complete the full technical handover.

Post-Launch Optimisation

Depending on your package we spend 30 or 60 days after launch monitoring performance, refining based on real shopper behaviour, and making sure the store delivers the results it was built for.

Every Apex Advantage store build is on a clear scope, a fixed timeline, and a fixed price. No hidden fees. No scope creep. If we miss a milestone or fall short on a deliverable you have our commitment to make it right before we invoice the final balance.

All store builds include a free scope consultation before any work begins.

Everything You Need to Know Before Starting Your Build

Want Ongoing Growth After Launch?

Every Apex Advantage store can be supported on a monthly retainer through our packages. Continuous improvements, product page work, and conversion built in.

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Ready to See Exactly Where You Are Losing Sales?

Get a free, in depth audit of your Shopify store, your conversion setup, and your search visibility. We will identify the gaps that are costing you orders and show you exactly how to fix them. Delivered within 48 hours. No call required. No obligation.

Get My Free Store Audit

A free, in depth audit of your store delivered within 48 hours. No call required. No obligation.

Or view our packages to see how we deliver results