Privacy Policy

This Privacy Policy governs the processing of personal data by Apex Advantage Ltd, a company registered in England and Wales under Company Registration Number 16979374 (“Agency,” “we,” “us”). Our registered office address is 61 Nottingham Road, London, E10 6EP. For the purposes of the UK General Data Protection Regulation (UK GDPR), we act as the Data Controller.

We serve clients globally. Data capture, storage, and processing actions are designed to comply with:

• The UK GDPR and Data Protection Act.
• The EU General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).
• The California Consumer Privacy Act (CCPA / CPRA) and applicable US state framework variations.

Under UK GDPR, we rely on the following lawful bases to handle your data:

• Contractual Necessity: To draft proposals, manage billing, and fulfill agency marketing contracts.
• Legitimate Interests: To manage incoming B2B sales enquiries and respond to the audit requests you send us.
• Consent: For all analytics and advertising cookies, and where you opt in explicitly to receive our emails. Analytics and advertising run only after you accept them, and you can withdraw at any time.

Where you accept the relevant category, we use Google Analytics and Microsoft Clarity to understand how this site is used. Clarity records anonymised session replays with text masked, so the content of anything you type is not captured. If you accept advertising, the Meta Pixel and Microsoft Advertising identifiers are also set, so we can measure which of our own adverts led to an enquiry and reach people who visited without getting in touch.

None of this runs before you accept it. Full detail of each cookie, and the controls for changing your mind, are in our Cookie Policy.

If you have a concern regarding our handling of your personal data, you have the legal right to lodge a formal complaint directly with us before escalation.

• You must submit complaints in writing to Joshua.crane@apexadvantage.co.uk.
• We will formally acknowledge receipt of your data complaint within 30 days.
• We will investigate without undue delay and provide a written explanation of the outcome.
• If you remain unsatisfied, you hold the right to escalate your complaint directly to the UK Information Commissioner’s Office (ICO).

If you access our Site from the United States, you retain specific rights regarding information collection, including the right to know what personal data is captured, request deletion, and opt-out of the “sale or sharing” of personal data. We do not sell user data to third-party brokers.